6 tips for Aussie artists to get on playlists!

6 tips for Aussie artists to get on playlists!

With 1 in 6 Australians using a streaming service, there’s no better way to reach an engaged audience right now than through playlists. Whether your focus is Spotify, Apple Music, Amazon Music or another streaming platform, it’s important to make the most of the tools available to you and include playlists as a key part of your marketing strategy for your latest single or album. Here are the top playlist top tips from Comes With Fries!

1. Verify your Spotify profile
Verifying your profile not only shows Spotify that you’re making the most of their platform, but it also allows you to view in depth data on who’s listening to your music and how. Previously reserved for artists with 250 followers, verification and access to Spotify For Artists is now available for all artists. Once verified, you can also update your artist image anytime you want, post artist playlists to your profile and make an Artist’s Pick – your chosen track that appears at the top of your profile.

2. Make your own artist playlists
Tell your story as an artist through your own playlists. Whether it’s songs you’re currently digging or the influences behind your latest album, artist playlists are a great idea of creating shareable content around a music release that fans will jump on.

3. Use your other social accounts and encourage fans to share
Make sure fans know you’re on Spotify, Amazon Music, Apple Music and other streaming services: add links and widgets to your social media profiles, emails, website and anywhere you present yourself as an artist. Make it as easy as possible for your fans to follow, share and engage with your profile.

4. Include a call to action and always link your Spotify page when sharing new music
Announcing a new single? Make sure your first call-to-action is to stream the track on Spotify, Apple Music, Amazon Music or whatever your chosen platform is to focus on. Encourage fans to share the link and add the track to their own playlists in order to maximise the hype around your new release.

5. Build playlists with your fans with Spotify collaborative playlists
Use collaborative playlists on Spotify as a way of engaging fans and including them as part of your story. Fans will love the interactivity of collaborative playlists so have fun with the theme and make sure it reflects your personality as an artist.

6. Get in touch with your favourite music blogs
There are many music blogs creating their own playlists on Spotify and other streaming services, many of them focusing specifically on Australian artists. Most will have contact details on their website so get in touch and send a personalised message outlining why they should add your track to their playlist! Make sure you do your research and see if they have playlists for artists of your genre. You don’t want to send an indie folk track to a website known for dance music!

Serious about playlists? Get in touch with Comes With Fries today to chat about how you can make the most of your single or EP release with a targeted playlist strategy!

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